Customer retention is a big deal for businesses — big and small — everywhere. According to a report by Frederick Reichheld of Bain & Company, the cost of customer acquisition versus customer retention could reach as high as 700%. So putting some attention to building real relationships with existing customers should be a no brainer. By which we mean businesses everywhere should be putting a whole lot more attention into building real relationships with their existing customer base. And yet there may be some marketing tactics that you’re missing out on. For one — the business greeting card. Perhaps you’re already sending your company holiday cards, but you may be missing out on a few other opportunities to foster a level of customer loyalty you haven’t been able to reach thus far.
You can send marketing emails day in and day out, but sending a personal handwritten note takes the customer relationship building to a-whole-nother level. Here are 6 customer retention notes every business should be sending — and some that you might be missing out on. Continue reading
You’ve probably been spending a great deal of cash on customer retention tactics. Building customer and brand loyalty is no easy task, but is equally as rewarding. You’ve probably been sending one email after the next because email marketing is king. But unless you’ve incorporated real hold-in-your-hand business thank you cards, you’re not doing everything that you can. The good news is this marketing tactic is easy, inexpensive and doesn’t have to take forever to set up and get going. Sending personal greeting cards shows a more personal attention to your recipients than yet another email sent to the masses.
While email marketing is obviously a great strategy every business should have, there’s an element of the personal touch that’s completely lacking. Expanding your marketing strategies is a good idea if you want to reach your customer base off the screen where a personal connection can be made. Sending out real hold-in-your-hand business greeting cards is a great way to do just that. Luckily sending out really nice personal snail mail can be as easy as sending an email. Using digital tools available via Postable to create and mail something with a personal touch is a great way to build real life relationships that marketing emails simply cannot achieve.
In the age of full inboxes and empty [snail] mail boxes, sending out personal business birthday cards is a no brainer. If you’re not already mailing your customer & employee base business birthday cards, you really should be. A stellar way to boost employee moral along with a simple way of showing your appreciation, birthday cards for employees are also a great way to build community within your company or organization. Continue reading
Recently engaged? Congrats! But before walking down the aisle, it’s essential for you and your fiancé to be on the same page when it comes to finances. It can be very easy to get swept up in the fun details of planning a wedding, but there are a number of marriage logistics that are important to discuss, including finances. Weddings are expensive, and might be one of the biggest events you plan together as a couple.
Not to worry! Earnest, a financial lending company, breaks down the real cost of getting married. Here, they’ve broken down 5 important topics for all newly engaged couples to address — sooner than later. Don’t be blindsided and prepare for how much you’ll be spending! Continue reading
Being a brand new parent is hard work. Sleeping becomes a priceless commodity, daily tasks are no longer looked after and a whole bunch of other things that nobody tells you about. You’ll probably find yourself having to schedule in time for things that typically just happened — eating, for example. Needless to say, mailing out a set of cards to introduce your newest family member — aka the star of your show — takes a back seat to things like showering. At the same time, you want your family and friends to meet the new little human. Birth announcements don’t have to take up all of your very precious time. Being a new parent is hard work. No need to make it even harder. Although we haven’t found any hacks to changing diapers, we do have a pretty neat hack to sending your birth announcements.
Send this card here
In fact, you could make and send birth announcements in all of 5 minutes. Yes, really really. You don’t have to spend your showering time licking envelopes or writing down mailing addresses that you may not remember (see free address book with easy address collector). You probably don’t have the patience to learn any new programs either. Not to worry… You can spend 5 minutes with Postable’s easy-to-use site to send your beautiful birth announcements and spend the rest your time loving on your little gem (or you know, breathing). Continue reading
Your wedding photos will be the greatest souvenir of your life. The decorations will be tossed, the flowers will die and the dress will be stored. But the wedding photos will hold your memories that will last a lifetime. While you’re preparing for the big day, it can be easy to get overwhelmed planning the wedding and forget to think further in detail about your wedding photography. But you don’t want to skim by this important aspect of your wedding day. You may even want to use your engagement photos for your save the dates and your wedding photos for your wedding thank you cards. The wedding photos will be the lasting memories that you’ll look at for years to come and will want to share with your entire family. Not to mention, wedding photography is not a mere drop in the bucket when it comes to your wedding budget so you’ll definitely want to put some thought it prepping for them.
If you’ve ever planned any event whatsoever, you’d know that there are a bunch of moving parts that have to be tamed. When planning a wedding, imagine a million times more moving parts plus the whole getting married part. What we’re trying to say is planning a wedding is no small feat. Everything from creating a guest list, sending out save the dates, picking out a menu and coordinating with all the vendors. There are million things to do. And while Postable can come in real handy when it comes to collecting mailing addresses from your guest list, there are just some tasks even we can’t hack.
Planning a wedding is hard work. Anyone who has taken on this challenge will tell you it’s no walk in the park. But a select few folks out there make wedding planning look easy (it’s not). We wanted to know the number one challenge in planning a wedding directly from the expert source — the wedding planner.
Are you about to set out to plan a wedding of your own? Checkout what these wedding planners have to say first. Continue reading
The rumors are true. Postable’s free online address book really is THAT great. In the age of all-things-digital, having an online address book can come in real handy. Think you’ll never need someone’s physical mailing address? Think again. How will you send that personal birthday card or send out those thank you notes for your kid’s latest birthday party. Surely you don’t think sending a quick text message on your mom’s birthday is going to cut it? Or think posting a giant ‘Thank you’ on your relative’s Facebook walls is sufficient? Personal birthday and thank you cards are kind of a must. Sending snail mail is all part of being an adult, but collecting and organizing mailing addresses doesn’t have to suck. On that note, sending snail mail can be as easy as sending an email with Postable. Just pick a card, write your message, choose your recipient from your handy free online address book and click send. Postable does the rest. Yes. It’s that easy. Continue reading
You’ve heard the rumors and now you’re here wondering if they could possibly be true. Yes. You can take care of your holiday cards in all of 5 minutes. The 5 minute holiday card is not an urban legend! And don’t worry, you don’t have to sacrifice quality for sake of ease.
Postable. That’s how.
The process couldn’t be easier. First you’ll import a spreadsheet filled with your contact’s mailing information. Then you’ll choose and customize the holiday card that really tickles your fancy. Finally, you’ll select your recipients and checkout. That’s it!
Mind blown yet?
Checkout Postable’s bewitching collection of holiday cards here.
You can now share your love of Postable with your friends and family and get free cards! Yay!
Send your friends your personal promo code and when they register and spend $20 you’ll both get $5 of credit! The more friends that use your promo code the more money you’ll get.
To find your personal promo code login to your Postable account