Happy February! We hope your new year started off swimmingly. The start of a new year is usually the time we like to take a new look at our productivity. Are we doing all that we can to get productive with the time that we have? Here at Postable we’re all about working smarter — not harder. We love using tools that make our lives easier and more productive without too much extra effort. Because who has time for that? Continue reading
Happy new year! 2018 has come and gone and we’ve rung in the new year with all the excitement known to mankind. Sort of. Although we’re sad to see the time fly by so quickly, we’re excited about the prospect of a new beginning! Everyone loves a good starting point and we’ve got the biggest one right at our finger tips. Various New Years Resolutions are currently being tackled all around the country and new goals are being set as we speak. How exciting?!? Many folks love the idea of getting more productive in the new year to get shit done and reach their goals. Who wouldn’t want that? Here at Postable, we’re big fans of productivity and making tasks that were once tiresome, tedious and time consuming — easy as sending an email. Of course, we’re talking about sending really nice snail mail. Our interest in all things efficiency got us to thinking — what other ways can we be more productive? Everyone knows writing to do lists is a must if you’re hoping to accomplish things, but what else can we do to help get shit done? As it so happens, there are several simple productivity hacks we can all incorporate into our new year that will help us accomplish all our goals for 2019.
Take a look at these ten (with five bonus) productivity hacks and let us know how it goes! Continue reading
The holidays are coming and that means many businesses will be getting ready to get their ducks in a row when it comes to mailing out their business holiday cards. Real estate agents are among the many different types of businesses that benefit from mailing out business holiday cards. Besides just being a nice gesture, holiday cards for real estate agents also greatly increase the likelihood of customer retention — the folks who were in the market to buy a new home will one day also be in the market to sell. Continue reading
It’s that time of the year once again! Who’s excited?!? We know we are — but that’s nothing unusual. The holidays are pretty much the most joyous time of the year and it’s no secret that sending business holiday cards is a must. A simple gesture like a personal holiday card may be the one thing that creates that long lasting connection so important for customer retention. So whether you’ve been mailing business holiday cards on the reg or you’re a newbie to this tradition, we’re here to help you make the most out of this holiday business task.
Most companies understand the value of mailing holiday cards — having their brand be visible during the peak season while people are earnestly opening their mail boxes is a big deal. What many companies don’t know, however, is the missed opportunity of mailing out business Thanksgiving cards. Showing gratitude is no small gesture and it’s certainly not one your customers and employees will forget any time soon. A simple thank you goes a long way and while sending business thank you cards throughout the year is always a good idea, Thanksgiving is the perfect opportunity to share your gratitude.
Every business owner knows the importance of maintaining & growing existing customer relationships and marketing to new potential clients. One of the most important parts of any business’s marketing or customer retention campaigns is branding. Without a clear brand, your customers — both old and new — have nothing to connect you to. If you’re running or marketing for a small business, chances are your first step was to come up with a brand that’s true to the company. And with a brand comes a logo that helps people distinguish your business between all the others. You’ve likely placed your logo anywhere and everywhere that your company information appears — the business website and business cards. And now you can easily place your logo on the front of your business greeting cards.
Customer retention is a big deal for businesses — big and small — everywhere. According to a report by Frederick Reichheld of Bain & Company, the cost of customer acquisition versus customer retention could reach as high as 700%. So putting some attention to building real relationships with existing customers should be a no brainer. By which we mean businesses everywhere should be putting a whole lot more attention into building real relationships with their existing customer base. And yet there may be some marketing tactics that you’re missing out on. For one — the business greeting card. Perhaps you’re already sending your company holiday cards, but you may be missing out on a few other opportunities to foster a level of customer loyalty you haven’t been able to reach thus far.
You can send marketing emails day in and day out, but sending a personal handwritten note takes the customer relationship building to a-whole-nother level. Here are 6 customer retention notes every business should be sending — and some that you might be missing out on. Continue reading
You’ve probably been spending a great deal of cash on customer retention tactics. Building customer and brand loyalty is no easy task, but is equally as rewarding. You’ve probably been sending one email after the next because email marketing is king. But unless you’ve incorporated real hold-in-your-hand business thank you cards, you’re not doing everything that you can. The good news is this marketing tactic is easy, inexpensive and doesn’t have to take forever to set up and get going. Sending personal greeting cards shows a more personal attention to your recipients than yet another email sent to the masses.
While email marketing is obviously a great strategy every business should have, there’s an element of the personal touch that’s completely lacking. Expanding your marketing strategies is a good idea if you want to reach your customer base off the screen where a personal connection can be made. Sending out real hold-in-your-hand business greeting cards is a great way to do just that. Luckily sending out really nice personal snail mail can be as easy as sending an email. Using digital tools available via Postable to create and mail something with a personal touch is a great way to build real life relationships that marketing emails simply cannot achieve.
In the age of full inboxes and empty [snail] mail boxes, sending out personal business birthday cards is a no brainer. If you’re not already mailing your customer & employee base business birthday cards, you really should be. A stellar way to boost employee moral along with a simple way of showing your appreciation, birthday cards for employees are also a great way to build community within your company or organization. Continue reading
Real estate agents, like any small business owners, are always on the lookout for the best way to stay in touch with their past, current & future clients. And for good reason. With so much competition you have to make your business stand out in a crowd of many. While e-mail marketing can be a great way to keep your Realty business out in front of your clients, it’s not exactly earth shattering. The minute the delete button gets clicked, all memory of your branding gets wiped away. E-mail marketing is king until it’s not. Continue reading