Real estate agents, like any small business owners, are always looking for the best way to stay in touch with their past, current & future clients. And for good reason. With so much competition you have to make your business stand out in a crowd of many. While e-mail marketing can be a great way to keep your Realty business out in front of your clients, it’s not exactly earth shattering. The minute the delete button gets clicked, all memory of your branding gets wiped away.Sending real physical snail mail can be the best compliment to email marketing; adding that personal touch that’s lacking in an e-mail. Creating and developing personal relationships with clients is the best way to ensure you and your business stay on top of their minds when your services are needed.
But who has the time?! Postable’s business tools make sending personal mail as easy as sending an email.
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Need some ideas on how other’s are staying ahead of the game? Here are 8 print marketing use-cases to make your real estate business stand out.
1. Home Purchase
You made a sale! Congrats. You’ve worked this hard to help your clients find their dream home. Up until now their experience has hopefully been amazing, why not seal the deal with a personal final touch. Send them a thank you note for choosing you to help them. Leave your clients with a good feeling about your business.
Help your past clients celebrate their home anniversary with a thoughtful card. They’ll appreciate the personal message and you’ll once again be atop of their minds when one of their friends asks them for Realty recommendation. Well played.
With Postable’s auto-anniversary tool, you can set up all your cards to be mailed automatically throughout the year just in time for each client’s home anniversary.
The holidays are a slue of non-stop social gatherings with friends and family. Which means the potential for word of mouth referrals are stronger than ever. Why not touch base with your clients (past & present) to make sure your business name will be the first they think of when their co-workers decide it’s time to sell their home.
If you’re going to be strapped for time during the holidays, you can always schedule your holiday cards in advance. Easy peasy.
Birthdays are a no brainer. Another excuse to touch base with your clients and remind them how much thought you put into everything that you do. Who wouldn’t want to hire you?
Pro tip: Postable’s Automated Birthday Tool lets you set up all of your birthday cards to be mailed automatically throughout the year.
Perhaps you haven’t quite sealed the deal and you have some potential clients waiting to make a commitment to you and your services. Why not send a personal branded thank you card to show them that you will always place a great deal of personal attention to your dealings with them.
Whether you’re hosting an open house or a holiday party, why not send a real paper invite? It’s much easier to delete an email than a nice paper invite you’re holding in your hand.
Word of mouth is great, but reaching out to potential new clients directly with a nice personal message may be a good way to connect. Sending out a branded logo card letting a community know your track record selling homes in their neighborhood and offering your services can be a great way to get attention.
Ready to make some personal connections happen?
Sign up for your free business account now.